Today's culture is definitely more curl friendly, Arrojo says. When he came to New York in 1994, nobody was wearing their hair curly. Everybody wanted straight, silky hair. But in today's increasingly diverse culture, texture is much more accepted.

"More people are enjoying working with natural curl," he says. "There is much more natural hair around then there was 10 years ago. People are much more confident sharing their uniqueness rather than being someone they're not. It's better for everybody. Curly is beautiful."